Aug 07 2014

As many of you may be aware, the Texas International Produce Association is leaping into the next exciting chapter of our 72 year history. We are thrilled to announce the creation of the most exciting regional fresh produce convention in the country.

Scheduled for March 26-28 2015 in Austin, TX, grower/shippers and importers from throughout the Southwest US, Texas, and Mexico will have the opportunity to connect with more than 150 buyers representing the largest retail and food service companies from across the United States and Canada. In order to provide attendees the most valuable experience possible, we have created an exclusive event limited to 150 exhibitors to ensure that buyers and sellers can make meaningful connections without the typical trade show distractions.

The Southwest US/Mexico Gateway represents the largest and fastest growing pipeline of fresh fruits and vegetables in the US and Canada. According to nearly every industry insider and expert, the rate of supply growth coming out of and/or through this region will only continue to accelerate in the future. VIVA Fresh is the only fresh produce expo focused on delivering a one stop event for buyers seeking professional business connections with fresh produce suppliers from across the gateway region.

The VIVA Fresh goal is simple: Increase the consumption of fresh produce. We have developed a platform that will accomplish this through the creation of meaningful integrity based professional relationships between buyers and sellers who understand the power of produce.

The launch of the VIVA Fresh website goes live in just a few short weeks. If you want to be added to the mailing list, please go to and register your email for future updates.

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